An operator, not a chatbot
Atlas can read and write across your products: draft an estimate from a Nova transcript, pull tomorrow’s schedule, or turn a job photo into a website post.
Rocket Launch Atlas · AI operator you can text · Add-on
Run the business by text.
Atlas is an AI operator for owners and staff. Ask it in Hub or text it from your phone, and it works across your Rocket Launch products for you.
+$99/month add-on · 1,500 monthly AI credits
What it does for you.
One agent with one memory, working inside the limits you set.
It remembers how you work
Pricing rules, preferred materials, and your business’s voice carry over from one conversation to the next.
Separate from Nova
Nova talks to your customers. Atlas talks to you and your staff, and only you decide what it changes.
Better with Autopilot
Add both for $249/month with 5,000 pooled credits, and tell Atlas to change what Autopilot does.
A spending ceiling built in
Atlas draws on your monthly credit allowance and pauses when it is used up, so usage cannot run past your plan. Top up in Hub when you need more.
Designed to work together
One account.
Room to grow.
Rocket Launch Hub connects your products, billing, and shared AI credits. Your plan and add-ons decide which capabilities are switched on.
Your foundation stays with you
An upgrade keeps the same site, domain, content, contacts, conversations, phone number, and credit wallet.
Add the capability you need
Choose an add-on or move up a plan. A higher plan absorbs an add-on it already includes, so you never pay twice.
Nothing lost on the way down
A downgrade hides the features it removes and keeps the data, so upgrading again loses nothing. Your plan only changes when you authorize it.
One platform · Three website plans
Start where you are.
Grow into more.
Launchpad, Website, and Pro share one site foundation and one content editor. Moving up is a plan change, never a rebuild, with Rocket Launch Hub connecting your account, billing, and shared AI credits.
Rocket Launch Launchpad
$99/month
$499 one-time setup · Solo operators and new businesses
- One long-form, conversion-focused page
- Managed hosting & security
- Nova AI web chat
- Lead form & tap-to-call link
- CRM & Hub included
- 100 monthly AI credits
Rocket Launch Website
$199/month
$1,000 one-time setup · Established local businesses
- 5–10 page website with a page per service
- Dedicated local number with two-way SMS
- Nova web chat & missed-call text-back
- About 30 minutes of edits each month
- CRM & Hub included
- 250 monthly AI credits
Rocket Launch Pro
$299/month
$2,499 setup, or $0 with a 12-month term · High-volume and multi-crew operators
- Multi-page site with city & neighborhood pages
- Industry design from the Pro Design Library
- Nova chat, SMS & voice answering included
- Call tracking numbers & call routing
- Priority support, CRM & Hub included
- 500 monthly AI credits
Monthly service starts at launch. Pro’s setup fee is waived with a 12-month commitment. Every plan includes the full content editor, CRM, and Hub. Nova voice is included in Pro and available as an add-on on Launchpad and Website. AI usage beyond your monthly allowance is topped up separately.
| What you get | Launchpad | Website | Pro |
|---|---|---|---|
| Setup | $499 | $1,000 | $2,499, or $0 with a 12-month term |
| Monthly | $99 | $199 | $299 |
| Site | One long-form page | 5–10 pages | Multi-page plus city and neighborhood pages |
| Design | One universal conversion layout | Modular multi-page trade layouts | Pro Design Library, built per industry |
| Local search | Single-city business details and a map | A page per service, review markup, sitemap | City and neighborhood pages with service-area details |
| Nova | Web chat | Web chat, two-way SMS, missed-call text-back | Chat, SMS, and voice answering |
| Nova voice | Add-on | Add-on | Included |
| Business phone | Your own number as a tap-to-call link | A dedicated local number with SMS | Call tracking numbers and call routing |
| Monthly AI credits | 100 | 250 | 500 |
| CRM and Hub | Included | Included | Included |
| Content editor | Full access | Full access | Full access |
| Managed service | Hosting, security, one minor update a month | Hosting plus about 30 minutes of edits a month | Priority support |
| Add-on | Monthly | What it adds |
|---|---|---|
| Atlas | +$99/month | An AI operator you can text, with 1,500 monthly credits. |
| Autopilot | +$199/month | Hands-off follow-up and local marketing, with 3,000 monthly credits. |
| Atlas + Autopilot | +$249/month | Both, with 5,000 pooled monthly credits. |
| Nova Voice | +$199/month | A dedicated local number, inbound voice answering, missed-call text-back, and call recording with transcripts. Included in Pro. |
| Booking | +$99/month | On-site scheduling with two-way calendar sync, travel buffers and ZIP checks, deposits, and reminders. |
| Reputation Shield | +$149/month | Review requests by text or email after a job, with testimonials synced back to your site. |
| Local SEO Booster | +$299/month | Up to 25 city pages for Launchpad and Website sites. |
| Instant Estimator | +$149/month | A multi-step estimator that produces a branded PDF quote and logs the value in CRM. |
Add-ons are switched on in Hub. Plans and add-ons combine, so you never pay twice for the same capability: a higher plan absorbs an add-on it already includes. Any add-on setup is confirmed with you before activation.
Hub tools follow your plan, account role, and activated services. We confirm available capabilities, integrations, setup scope, and service allowances before activation.
Your customer workspace is Rocket Launch Hub: sign-in, billing, the add-on store, and shared AI credits, with tools matched to your activated services.
AI usage, clearly explained
One wallet.
A clear monthly allowance.
Every plan includes monthly AI credits, and every product draws from the same wallet in Hub. Allowances stack: Website with Atlas has 250 + 1,500 credits.
AI features draw on one shared credit wallet in Hub. We confirm the usage schedule for your configuration before activation.
Launchpad · 100 credits
Website · 250 credits
Pro · 500 credits
Grow · 10,000+ credits
Top-up · 1,000 credits for $29
- Included credits renew each month and do not roll over; purchased credits do.
- Hub alerts you at 70% and 90% of your allowance, and when credits run out.
- If credits run out, contact forms keep working and calls fall back to a person or voicemail.
- Credits pay for usage. Your plan and add-ons decide which features are available.
A few useful answers.
Understand the plan, usage, and next step before making a change.
How is Atlas different from Nova?
Nova is the receptionist that talks to your customers. Atlas is an operator for you and your staff: it works across your products when you ask it to, in Hub or by text.
What can I ask Atlas to do?
Draft an estimate from a Nova conversation, pull tomorrow’s schedule, turn a job photo into a website post, or change an Autopilot setting. What it can reach depends on the products on your account.
Do I need a Rocket Launch website?
No. Atlas is an add-on to any plan, including CRM. Free CRM and Launchpad accounts include 25 credits to try it.
What happens when the credits run out?
Atlas pauses new tasks and offers a top-up, so usage cannot run past your allowance. Top up 1,000 credits for $29 in Hub when you need more.
Your AI workforce
Put the busywork on autopilot.
Bring us the opportunity. We’ll help you find a useful place to start and confirm the right setup for your business.
