A complete visual identity overhaul for the world's premier electronic music festival series.
The Challenge
What We Solved
Aura Events needed a visual language that could transcend borders and speak to a global audience of electronic music enthusiasts. The challenge was to create a system that felt both unified and flexible enough to adapt to different festival locations while maintaining a core brand essence.
The Solution
How We Did It
We developed a dynamic visual system based on sound wave data visualization. Using generative design tools, we created a living brand identity where the visuals react to the music. The color palette shifts based on the festival location's atmosphere — vibrant neons for Tokyo, industrial tones for Berlin, and organic gradients for Tulum.
Project Details
Client
Aura Global
Service
Visual Design
Date
October 2023
+45%
Ticket Sales
2.5M
Social Engagement
Global
Brand Reach
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